KAZIOS

Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore areas or menus, discover products, find visually similar images, and perform other useful actions.

Look for what you see

Google Lens allows you to search for what you see. Using a photo, your camera, or just about any image, Lens helps you visually discover similar images and related content, gathering results from across the internet.

How Google Lens works

Lens compares objects in your photo with other images and ranks those images based on their similarity and relevance to the objects in the original image. Lens also uses the understanding of the objects in your image to find other relevant results from the internet. Lens may also use other useful identifiers, such as words, language, and other metadata on the image’s hosting site, to determine ranking and relevance.

When analyzing an image, Lens often generates several possible results and ranks the potential relevance of each result. Lens can sometimes narrow these chances down to a single result. Suppose Lens looks at the image of a dog that is 95% likely identified as a German Shepherd and 5% as a corgi. In this case, Lens can only display the result of a German Shepherd, as it judged that it had the most visual similarities.

In other cases, when Lens is confident that it understands which object in the photo you are interested in, it will display search results related to the object. For example, if an image contains a specific product, such as jeans or sneakers, Lens may display results that provide more information or purchase results for that product. Lens may also rely on available identifiers, such as product user ratings, to display these results. In another example, if Lens recognizes a barcode or text in an image (for example, the name of a product or the title of a book), it may display a Google Search results page for the item.

Relevant and useful results

Lens always strives to display the most relevant and useful results. Lens’s algorithms are not affected by advertising or other commercial agreements. When Lens shows results from other Google products, such as Google Search or Shopping, the results are based on those products’ ranking algorithms.

To ensure that its results are relevant, useful, and safe, Lens recognizes and filters out inappropriate results. These results are recognized using Google-wide standards, such as the Google SafeSearch guidelines.

Lens and location

When you agree to allow Lens to use your location, this information is used to display results more accurately, such as when identifying locations and attractions. So, if you’re in Paris. Lens will know that you’re probably looking at the Eiffel Tower rather than a similar-looking structure elsewhere in the world.