What do they need?
A clear purpose
Without a clear purpose, your website will flop. And when we say purpose, we’re really talking about ‘user intent.’
Quality content
Your website is only as good as its content. The best websites publish user-centric content designed mainly for their readers, not SEO.
That said, SEO can and should play a big role in shaping your content decisions: when you understand your customers’ search intent, you better understand their needs. Use pillar pages and topic clusters to explore topics that interest your users while creating a content structure that builds authority and helps rank in search engines like Google.
Multi-device optimization
Mobile traffic now makes up over half of all internet traffic. That’s why your website needs to be optimized across devices, which includes desktop, mobile, and tablet displays.
Make sure your navigation menus show up properly across different screen sizes, adapt image size and location, and position CTAs so they’re clear to users regardless of what device they use to access your site.
Great performance
Website monitoring is crucial for great product performance, so regularly check for bugs and broken links, and make sure your site is crawlable for search engines. What goes on behind the scenes is just as important as what users see, so prioritizing performance is one of the most essential web design best practices to follow. Quick loading speed and SEO performance is two main factors.
Outstanding UX…
Strong UX design is all about creating a seamless user journey. Is your site well organized? Easy to navigate? Accessible for users with limitations like vision impairment? Think about your customers’ navigation needs and ask yourself how you can create a product experience that lets your users do what they came to do.
and UI
For a great UI, be sure your design is clean and coherent, and don’t be afraid to make use of white space. Include engaging elements like videos and animations, but be careful not to overwhelm users with too much eye candy.
Finally, Security
Keeping your users safe is a huge part of what makes a good website. Great website owners prioritize protecting users’ personal information through multi-factor authentication, SSL certificates, and secure hosting.
Security is especially important to protect customers’ credit card information on ecommerce sites and users’ financial data on fintech sites.
Make sure your users know their data is safe so they feel secure and can focus on having a great experience with your website.
KAZIOS 